Data Powered Marketing
Data Powered Marketing
Category: Analytics & Growth Intelligence
This page describes how OajEx approaches this type of engagement. It is a capability outline, not a named client case study. Named client work is published here once an engagement is signed off for release.
Overview
A measurement engagement: rebuilding analytics so the reported numbers hold up when someone checks them, then optimising on top of data that can be trusted.
The challenge
Three systems reporting three different numbers. Platform totals, analytics and finance disagree, so every performance conversation stalls on whose figure is right.
Our approach
Audit what is currently recorded before adding anything. Reconcile platform reporting against what actually landed, document the event taxonomy so everyone knows what each number means, and only then optimise.
Solution and deliverables
- Tracking audit and gap analysis
- GA4 and Google Tag Manager implementation
- Server-side event tracking where appropriate
- Documented event and conversion taxonomy
- Reporting dashboard
Key takeaways
- Reconcile before you optimise — there is no value in improving a broken measurement
- One system should be the source of truth for money
- A documented taxonomy is the step most often skipped and the one that saves the most time
Start a conversation
Every OajEx engagement starts with a free 30-minute strategy session and a target agreed in writing before work begins.