Work
Work
Selected work. Built to prove the system.
How strategy, creative, web and measurement come together on real briefs. The projects on this page are demo projects that show the final layout; genuine OajEx case studies will replace them.
Demo content · Project names, figures and imagery are placeholders.
Featured · Demo Project
Northfield Home Interiors
E-commerce · Home & Living
Challenge
Rising cost per purchase and no clear view of which campaigns drove profitable orders.
Solution
Margin-led account structure, a weekly creative testing cadence and fixed purchase tracking.
More Demo Projects
Different industries. Same discipline.
Meridian Property Group
Real Estate · Developer
Challenge
A slow, outdated site that made it hard for buyers to register interest on mobile.
Solution
Project-led page structure, clear enquiry points and a fast Elementor rebuild.
Atlas Fitness Studios
Health & Fitness · Multi-location
Challenge
Every location used different logos, colours and messaging.
Solution
One positioning, a flexible identity and a template system for every studio.
Clearway Legal Services
Professional Services · B2B
Challenge
Strong offline reputation, almost no organic visibility.
Solution
Intent-led service pages, technical fixes and a focused content plan.
Saffron Table Restaurants
Hospitality · Restaurants
Challenge
Irregular posting and inconsistent visuals with little local engagement.
Solution
Content pillars, a monthly calendar and active community management.
Brightline SaaS
Software · B2B SaaS
Challenge
Marketing and sales reported different numbers; nobody trusted the dashboards.
Solution
Rebuilt GA4 and Tag Manager tracking, connected CRM data and one shared dashboard.
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Tell us what you are working on and we will show you how the system would apply to it.