Analytics & Growth Intelligence
Service 06 · Analytics & Growth Intelligence
Analytics That Turn Data Into Decisions.
Tracking, reporting and analysis that give you a clear, trustworthy view of what is driving growth.
The Opportunity
You cannot improve what you cannot see clearly.
Broken tracking, disconnected platforms and dashboards nobody trusts lead to decisions based on opinion. Reliable measurement shows which channels, campaigns and pages actually create revenue, so you can invest with confidence.
What We Do
Core capabilities.
Tracking & Measurement
GA4, Tag Manager and conversion tracking set up properly and verified.
Reporting & Dashboards
Clear dashboards that show the numbers that matter to the business.
Performance Visibility
Channel, campaign and funnel data connected into one view.
Optimisation Insight
Analysis that turns data into specific next actions.
Our Approach
How we approach analytics & growth intelligence.
Trust the data first
We audit and fix tracking before building reports on top of it.
Report on business outcomes
Dashboards focus on leads, revenue and cost, not vanity metrics.
Insight, not just numbers
Every report ends with what to do next.
Capabilities & Deliverables
What you get.
A clear scope of work, delivered by one team and reported in one place.
- Tracking audit
- GA4 and Tag Manager setup
- Conversion and event tracking
- CRM and platform integration
- Custom dashboards
- Monthly insight reports
- Attribution review
- Optimisation recommendations
Process
From first call to measurable progress.
Audit
Check tracking, tools and data quality.
Fix
Implement tracking and integrations.
Report
Build dashboards around business goals.
Improve
Analyse and recommend actions.
What progress can look like.
Illustrative figures to show how results will be presented. These are placeholders, not real OajEx client results.
conversions tracked
source of truth dashboard
weekly reporting time
Demo Client: Brightline SaaS
Software · B2B SaaS
Challenge
Marketing and sales reported different numbers, and nobody trusted the dashboards.
Solution
Rebuilt GA4 and Tag Manager tracking, connected CRM data and created a shared performance dashboard.
Sample outcome
One trusted view of pipeline and spend used in every weekly meeting.
Yes. We set up, audit and fix GA4 and Google Tag Manager implementations.
In most cases, yes. We connect CRM and platform data so reporting reflects real outcomes.
We typically use Looker Studio, but work with your existing tools where possible.
Both. Tracking setup is often a project; reporting and insight are usually ongoing.
Works Best Together
One growth system.
Ready to Grow With Analytics & Growth Intelligence?
Book a free strategy call and we will show you where the biggest opportunity is.