Performance Marketing
Service 01 · Performance Marketing
Performance Marketing Built on Numbers You Can Trust.
Paid acquisition across Meta, Google and beyond, planned around your margins and measured against revenue, not clicks.
The Opportunity
Most ad budgets leak before they ever reach a customer.
Campaigns launched without clear targets, tracking gaps between platform and CRM, and creative that never gets properly tested all quietly inflate acquisition cost. The opportunity is rarely more spend. It is spending with structure: the right audiences, the right offer and a feedback loop that shows which part of the budget actually worked.
What We Do
Core capabilities.
Campaign Strategy
Channel mix, budget allocation and targets set from your unit economics before anything goes live.
Audience Targeting
Prospecting, retargeting and lookalike structures built around real buyer intent.
Creative Testing
Structured tests on hooks, formats and offers so winning ads are found, not guessed.
Conversion Optimisation
Landing pages and funnels tuned so paid traffic converts once it arrives.
Our Approach
How we approach performance marketing.
Economics first
We start from margin, lifetime value and target cost per acquisition, then decide how much each channel can afford.
Test with intent
Every test has a hypothesis, a budget and a stop rule, so learning compounds instead of resetting each month.
Measure what matters
Platform numbers are reconciled with CRM and revenue data before we call anything a win.
Capabilities & Deliverables
What you get.
A clear scope of work, delivered by one team and reported in one place.
- Paid media strategy and channel plan
- Meta, Google and LinkedIn campaign builds
- Audience and retargeting architecture
- Creative testing roadmap
- Landing page recommendations
- Conversion tracking audit
- Weekly optimisation
- Monthly performance reporting
Process
From first call to measurable progress.
Audit
Review accounts, tracking and past performance.
Plan
Set targets, budgets and the test roadmap.
Launch
Build campaigns, audiences and creative sets.
Optimise
Scale winners, cut waste, report weekly.
What progress can look like.
Illustrative figures to show how results will be presented. These are placeholders, not real OajEx client results.
conversion rate
cost per acquisition
return on ad spend
Demo Client: Northfield Home Interiors
E-commerce · Home & Living
Challenge
Rising cost per purchase and no clear view of which campaigns drove profitable orders.
Solution
Rebuilt the account around product margins, introduced a structured creative testing cadence and fixed purchase tracking.
Sample outcome
Lower acquisition cost within the first quarter and a reporting view tied to revenue.
It depends on your market and targets. We size a starting budget during the audit so there is enough data to learn from without overspending.
Mainly Meta, Google and LinkedIn Ads, chosen by where your buyers actually are rather than by habit.
Early signals usually appear within weeks; reliable performance trends need a full testing cycle, typically one to three months.
Yes. We plan and produce test creative with our design team, or work alongside your in-house team.
Works Best Together
One growth system.
Ready to Grow With Performance Marketing?
Book a free strategy call and we will show you where the biggest opportunity is.